I’ve just got my hands on a 50mm lens for my D7000. Not a great photographer but a willing student I’ve been playing around with long exposures over the last few years. So as the winter nights start to draw in over here in Australia, I happened to be at the right spot to capture this image.

Still a lot to do but I’m happy with the start at least.

We’ve been working over the last few months rebranding the International engineering group ADG. It’s been an interesting process, working closely with the group to overturn the internal culture of the organisation and relaunch them with a clear direction and an aligned focus to more forward.

The logo itself is a refresh of their previous mark but with a much more solid, bold statement. The chevron has been repositioned to give a positive focus and turn the device into a metaphor for the new direction the organisation is heading in.

ADG fully embraced the rebrand together with a fresh new website complimented by a 2 day photo shoot to ensure their mark on the industry will be truly made.

 

In a natural partnership, Ben teamed up with the BBC and Lonely Planet to present A Year of Adventures, a five-part series which follows Ben in pursuit of action and adventure in some of the most breathtaking places in the world.

Using parallax scrolling techniques to tell the story of his worldwide pursuits in each episode, the website takes users through the physical and emotional challenges faced by Ben in each of the episodes, as well as his friends who provided support along the way.

Learning Blocks is a start up company focusing on helping children in a positive envrionment whatever their needs requite. Located in the lovely settings Burleigh Heads, on the Gold Coast of Australia this Educational Development centre is hoping to help bring a much needed resource to parents.

The brief was to a tricky one, as I had to maintain a level of professionalism that would reassure both parents and children that they will be receiving expert help and tutoring, however all delivered in a both and engaging way… oh and appeal to both kids aged 4 to 16.

With branding by Harmonic the challenge was to weave in all the bright, playful shapes and textures of the identity, however still making the site function as a resource tool for parents. The site in very much an exploration as it invites the user to follow the dashed lines which zig zag their way across the site. The real challenge came with the lack of photography due to the business only opening its doors a few months ago and are still establishing themselves.

More bits to follow but we’ve been happy with how the sites been received so far. Check it out at for yourself at www.learningblockscentre.com.au 

 

With the worldwide launch of Top Gear series 18 we had a tricky task of deisgning a website with no content to launch. What I mean is that the BBC didn’t want to release any information prior to the start of the show as to not give anything away. The site was to house a host of clips from previous series with some exclusive behind the scenes which will form the bases of the site.

After several different concepts we finally through them all out and simplified everything down to reflect the shows tagline ‘at top speed.’ A massive scrolling parallax hero area allowed us to transition between each of the 4 pages with the illusion of travelling at full speed. Art Direction was needed over this to ensure that the speed of the transition together with load time allowed the user to get the full sensation.

Take a look at the Top Gear Series 18


©R&B Creative

When a client comes to you asking for you to produce something that makes people talk my first thought is always less is more. Luckily (in this case) the client happily agreed so the task was on to create something that spoke volumes without using all the print techniques possible. Happily we have an alai in the form of James from Taylor’d press who is most accommodating in sharing his knowledge of print and to discuss possible solutions.

With a strong mono brand style well established, my aim was to push the current style further by injecting texture through the choice of stock and reinforce the high standards of Fiona Evan’s (a renowned business and marketing consultant) work through beautiful printing.

A linen stock was chosen for the tactile nature it gave to the cards. The white linen stock was triplexed with Optix Jetz Black 20gms in-between the Tablex Textures – Netting 280gsm to add that sharp contrast and flash of deep colour. Printing was kept for a minimum to retain that purity, with the logo black foiled and the back details are set within a double hit back area.

© R&B Creative

A friend of mine has a lovely little site that endeavours to honour great people / agencies out there in the big wide world who are doing good design. The site aims to present the best of the things that we stumble upon on our intergallactic world wide web travels and I have began contributing to that list.

Check it out over here at Designers Journal

Over the past couple of months I’ve found myself lost in the depths of the BBC. Always an amusement to myself that I travel to the other side of the world and end up speaking to London doing projects for BBC Worldwide.

Having developed a good working relationship we have undertaken 4 website over the last few months which has lead to some late nights. Below are a coupe stills from the microsite for the brand relaunch for BBC Knowledge, together with a site on the BBC Entertainment channel to house the Home of British Comedy. Still to launch are BBC HUBS South Africa and, any day now, Come Dine With Me microsite for South Africa… phew!


©R&B Creative

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